When the Shophound visited the new "epic" Soho Hollister on opening day, they noticed a number of reasonably pretty shoppers all wearing the same madras shirts flitting about and standing on the sidewalk outside. It appeared that Hollister had hired people to shop. Turns out Hollister didn't technically hire people to shop — they just flew in employees of other Hollister stores to "support" the opening. Well. Then it's a completely different story! [Shophound]