Isaac Mizrahi's going on TV. No, we don't mean the little-watched The Fashion Show. The designer is going on, wait for it ... QVC. Once the domain of cubic zirconia and spatulas, the cable channel is now home to a hybrid show featuring Isaac that's part reality TV, part talk show, and part sales. If you're wondering if this is genius, or thinking "What the hell?" you're not alone.
This little venture came about because of Isaac's personality, which, we can attest, is entertaining and pretty much what you see on camera. “We were just sitting there watching him talk, thinking, ‘My God! On air, you are going to resonate so strongly with our consumers!’” Doug Howe, chief merchandising officer of QVC says. So QVC execs decided he'd be a gold mine, and, as they recently saw a 10 percent drop in their first-quarter sales, they're trying to think outside the box.
And Mizrahi, who of late has seen a resurgence in his popularity, thanks to his lines at Target, Liz Claiborne, his own higher-end line, and his variety of TV work (Bravo, Food Network), is only extending his brand. But is it too much? At what point is it overexposure? “I think we are being strategic about the brand and its channels of distribution,” says business partner Marisa Gardini. Glad that's settled! Besides, Isaac gets to cook on this one. And who wouldn't want a cheesecake by him? See, people, fashion and carbs do go together.
Isaac Mizrahi Meets QVC [WSJ]
Most Viewed Stories
How Angelina Jolie Won the First Big Battle in Her Divorce
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
Everything We Know About Brad Pitt’s Plane Incident
Jaden Smith on the Many Subtle Flavors of Water
Taylor Swift’s Squad Begged Kim Kardashian for Mercy
The National Nightmare Is Over: Kim Kardashian Will Vote for Hillary
Adam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
Gigi Hadid Fought Back Against a Creepy Stranger Who Grabbed Her
From Our Partners
powered by PubExchange
Latest News from The CutThe Fashion Executive Who Doesn’t Wear Underwear on Dates
This week’s sex diary.Marc Jacobs’s Dog Has His Own Coffee-Table Book
Neville Jacobs, Instagram celebrity.The Will & Grace Reunion Was Intensely Documented for Social Media
Eric McCormack, Debra Messing, Megan Mullally, and Sean Hayes want you to feel FOMO.Emma Watson Helped Make a Short Film to Inspire You, Ladies
Jump those hurdles. Swing from a chandelier.Get Gender-Free Fashion Delivered to Your Hotel Room
Best room service ever.Olivia Wilde and Jason Sudeikis Are Having a Girl
It’s yet another reason to be #NeverTrump.The Newsroom Meets Mad Men in the First Trailer for Amazon’s Good Girls Revolt
Revolt away, girls.Arrest Made in Pippa Middleton iCloud Photo Hack
The hacker reportedly offered The Sun and The Daily Mail 3,000 pictures for a large sum of money.The National Nightmare Is Over: Kim Kardashian Will Vote for Hillary
She’s with her.Dolce & Gabbana Was an Italian Lovefest
The theme was Tropico Italiano.
Enjoy!Adam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
Her name is Dusty Rose Levine. Awwww.Beyoncé and Tina Knowles Did a Normal Mother/Daughter Thing
Houston’s Solid Gold Beauty Supply received the Queen Bey herself.Brad Pitt Probably Won’t Face Prosecution for Child Abuse
The Brangelina Divorce Machine marches on.North West Is a Pretty Great Flower Girl
Brides, prepare to be upstaged.The Kids From Stranger Things Are Hanging Out With Nicolas Ghesquière
Millie Bobby Brown, Caleb McLaughlin, and Gaten Matarazzo hit up Louis Vuitton’s HQ in Paris.A ‘Cagney & Lacey–esque’ Police Drama Is Currently in Development at ABC
Bring. On. The Female. Detectives.Kylie Jenner’s Getting Sucked Into Tyga’s Debt Problems
She’ll have to answer questions under oath in the latest lawsuit against him.Lauren Hutton and Gigi Hadid Make the Best Intergenerational Model Pair
It was a major moment.Your Basement Gym Is No Match for These $10 Million Wellness Amenities
The two superstar brokers of Million Dollar Listing New York fame discuss.