Jaeyoon Jeong Opens in Nolita

By
Jaeyoon Jeong on Spring Street Photo: Courtesy of Jaeyoon Jeong

Korean designer Jaeyoon Jeong opened his first store in Nolita this week, showcasing his collection of contemporary menswear and womenswear in a sleek, all-white space. Jeong studied fashion design at Drexel University and interned with Jean-Charles de Castelbajac in Paris before launching his own eponymous label this year. The spring line is in-store now, full of versatile warm-weather basics. Men will find short- and long-sleeve cotton button-downs in black, white, butter yellow, and pink, as well as lightweight wool trousers and blazers for the office. The women’s selection offers a wider range, from jumpsuits and rompers to white denim skirts and mod tank dresses. Jeong is currently working on the fall line (which will hit racks in late August), focusing on dresses and an upscale array of cashmere and wool outerwear, including fox and rabbit fur-lined styles for women.

Jaeyoon Jeong, 29 Spring St., at Mott St. (212-226-2540); Daily (11—7:30).