Trendspotting: Summer Reading

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From left: Sasha Pivovarova in Italian Vogue; Kim Noorda and Tatyana Usova backstage; Ferretti fall 2009 campaign. Photo: Courtesy of Italian Vogue, Getty Images, NYT, Alberta Ferretti

'Tis the season for libros, and the fashion community knows the value of a good read. Ellen von Unwerth shot Sasha Pivovarova lounging with Things Get Better on her lap for July's Italian Vogue, a title that seems like it would fit in to any self-help section. Bookworms were backstage at the Christian Dior fall 2009 couture show, as Tatyana Usova paged through a Proust title and Kim Noorda read a novel while getting her hair and nails done (multitasker!). But nothing promoted literacy quite so sweepingly as Alberta Ferretti's new fall campaign. Steven Meisel shot Viktoriya Sasonkina, Madisyn Ritland, Nimue Smit, and Dorothea Barth Jörgensen in a dark, Hogwarts-like study. The moody, intellectual scene has paper and hair flying everywhere, with stacks of books piled high in the background. Got your library card handy?

Milla Jovovich and Sasha Pivovarova for Vogue Italia July 2009 [Oh No They Didn't]
Alberta Ferretti fall 2009 campaign preview [Women Management]
Impossible Time [On the Runway/NYT]