Spike Lee to Direct Rocawear Commercial; Alexa Chung’s Show Renewed

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Elle Macpherson in Victoria Beckham. Photo: Getty Images

• Spike Lee is directing Rocawear's first-ever commercial and a five-minute short film, because Jay-Z asked him to. It will debut on BET next month in celebration of the company's ten-year anniversary. [WWD]

• Alexa Chung's show on MTV has been renewed for another season. [Digital Spy]

• SI Newhouse, Donald Trump, Marc Jacobs, Jason Wu, Alexa Chung, and Tommy Hilfiger are among the guests invited to the premiere of The September Issue next Wednesday. [FWD]

• Carol Alt wrote a novel about models called Model, Incorporated because she wants to protect the new generation. "The girls now are 16, from small towns, and have no idea how to build a business," she said. "They have no idea how to parlay one job into the next and they last one season. In my day the agents would watch out for us." [Modelinia]

• An Opening Ceremony staffer discovered a dead body on the roof of the store during a smoke break. A police investigation closed the store for most of yesterday, forcing it to cancel a photo shoot. [Gawker]

Elle Macpherson wore a dress from Victoria Beckham's new collection on the set of the CW's new show about models, The Beautiful Life. [NYDN]