In response to the rumors that Dov Charney lays off employees who aren't hot enough, American Apparel's creative director, Marsha Brady, sent us this statement about their hiring process, which she oversees:
We do screen, but not for beauty. What we look for is personal style. We carry year round basics that are easy to understand and pretty much sell themselves as basics. But to really showcase the fashionability of our products, we have to rely on the way our in-store employees style themselves with our clothes. The line consists of a tremendous number of colors that are more like art supplies than fashion, so when we're hiring, one of the things we look for is an ability to take our products, make them exciting, and show how cool they can look, which doesn't have much to do with just being pretty. We see applicants who don't have quite what we're looking for in retail but are recommended for modeling all the time. Every new hire contributes to our brand perception and it's very important to the success of the company to take it seriously. Not to say that we have the perfect retail workforce, but it's something we're giving priority to.
To think you could walk into an open call one day with simple aspirations to man a cash register or open boxes in the stockroom, and emerge a week later on a billboard lying supine in a see-through body suit on a clear plastic table thrusting your pelvis into the air for all the world to see! Fame: You never know where it will find you. It's interesting they think of the clothes as art supplies. We'd call them pieces of slutty gym-bunny Halloween costumes, but that's practically the same thing.
Most Viewed Stories
I Tried Hillary Clinton’s Diet and Now I Sympathize With Her
Brad Pitt Fights Back Against Angelina Jolie and Her Plot to ‘Destroy’ Him
Looks Like Kate Middleton Is Enjoying the View in Canada
What It’s Like to Be a Female Reporter Covering Donald Trump
Blake Lively Reportedly Just Gave Birth, and You’ll Never Guess Who’s Running to the Hospital
The Best Part of Being a Royal Is Getting to Pet Bunnies
Angelina Jolie Got Everything She Wanted in Temporary Divorce Deal With Brad Pitt
22 Intimate Lost Photos of Marilyn Monroe
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Megyn Kelly Roasts Trump’s Campaign Manager for Claiming He Doesn’t Make Sexist Comments
From Our Partners
powered by PubExchange
Latest News from The CutWhat Does Girl-Power Makeup Look Like?
Dior’s first female creative director has a simple interpretation.The Mysterious Deaths of Two Sisters in a Luxury Hotel
Annie and Robin Korkki were found dead in a private Seychelles villa.Gwyneth Paltrow Tortures Her Trainer by Playing Justin Timberlake on Repeat
Tracy Anderson admits she hates training Gwyneth Paltrow.Here’s a Depressing But Helpful Suggestion: Buy Your Winter Stuff Now
Because nothing is worse than trudging through a snow pile in a thin coat and leaky boots.Jessica Biel Sees Your Shower Beer and Raises You a Shower Chicken-Apple Sausage
Sounds complicated.In This Life, You Are Either a Barack or a Bill
One's kind of uptight, the other's super chill.Rihanna and Mac Miller Partied This Week
Plus: Karlie Kloss, Ariana Grande, Cam’ron.Treat Yourself: A Pair of Lush Burgundy Boots
Like wearing autumn on your feet.Solange Might Not Tour Because of Her Son’s Basketball Schedule
Ball is life.Cookie Lyon Would Approve of Taraji P. Henson’s Style
Her closet is filled with animal prints, latex, and more.
Wish I had these for my first day of school.Angelina Jolie Got Everything She Wanted in Temporary Divorce Deal With Brad Pitt
The actress will get full custody of the couple’s six children.5 Things on Sale You’ll Actually Want to Buy, From Frame Jeans to Nike Flyknits
Including under-$50 earbuds for your iPhone 7.19 Statement Coats for When You Need to Be the Center of Attention
From ASOS to Burberry.Blake Lively Reportedly Just Gave Birth, and You’ll Never Guess Who’s Running to the Hospital
Someone very special is visiting Blake Lively and her brand-new baby.This Actress Has a Great Argument Against Ageism in Hollywood
“You’ll probably be a 70-year-old woman with a 110-year-old boyfriend in a movie, because that’s the age gap that’s allowable.”Stop Wearing Any Accessories Ever.
Fashion Dirtbag weighs in on jazzing up your outfits.Heading Into the Weekend Like …
Same, baby panda.All the Street Style From Paris Fashion Week
Hari Nef, so many coats, rainbow tassels.Cool New Paris Fashion Trend: Feminism
Dior models walked in T-shirts with political slogans.