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Britain Wants to Ban Airbrushed Images

The ad in question.

Britain is continuing its battle against Photoshop. Liberal Democrats are in an uproar over recent Oil of Olay ads featuring Twiggy with glowing, almost perfect skin. Amazing for a woman of her age. But then photos of the model shopping at Marks & Spencer surfaced, and she looked — dare we say it — her own age, with actual wrinkles and jowls, making the image in the ad seem downright silly. Lawmakers are getting their brows furrowed worrying over what effect this could have on young girls. Jo Swinson, the MP for East Dunbartonshire, told the Telegraph:

Today's unrealistic idea of what is beautiful means that young girls are under more pressure now than they were even five years ago. Airbrushing mean that adverts contain completely unattainable images that no one can live up to in real life.


This, of course, isn't the first time the U.K. has gone after Photoshopped images. Last year, the British Fashion Council wanted magazines to state which images had been altered after several high-profile covers were shown to be heavily manipulated, including one of Princess Eugenie.

On top of the ban, the party is asking that plastic-surgery ads be required to carry success rates (though we're not sure what the success rate of breast augmentation is, exactly). Plus, schools will be required to have P.E. classes that girls want, like yoga. So what say you? Does Jessica Alba being made thinner in an ad or having wrinkles erased make you feel bad, or do you realize these are altered? Is there another way to get the message across to young girls without banning Photoshop?

Airbrushing of photos should be banned, Liberal Democrats say [Telegraph UK]
Earlier: Britain Fights Photoshopped Magazine Images [NYM]

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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