Burberry Is Spending More Money to Show in London This Season


This season Burberry Prorsum is moving its fashion show to London, after showing in Milan for seasons. Shortly after its announcement, Pringle of Scotland, Matthew Williamson, Antonio Berardi, Jonathan Saunders, and Clements Ribeiro announced they'd move to London, too. It's unclear what exactly is prompting the great migration back to the U.K., but Burberry designer Christopher Bailey tells the Telegraph money had nothing to do with it:

"It's actually costing us a lot more to show here. It was a gut instinct," he says. "It's the 25th anniversary, films are being made, art, theater, and design are buzzing, they're planning the Olympics. London is the place to be right now. Am I nervous? No! It's pure adrenalin. It's my first London fashion show. The only other time my designs have been on the catwalk was when I graduated from the Royal College of Art, in 1994."

Or, as the Telegraph reiterates, "Bailey's lean, boyish frame masks the strength of an ox, and his head buzzes with ideas as hot as a furnace." So how do they explain the return of the other designers? More animal metaphors, please.

Burberry has come home [Telegraph UK]