Epic Hollister Isn’t So Epic to Soho Residents


The Hollister at Broadway and Houston Streets isn't quite living up to its promises of epic-ness since its opened last month. Not only did execs fly in employees to "support" opening day, but we thought the layout was generally awkward. And now residents in Soho seem unhappy with it, too. A "Go Home Hollister" banner appeared this week, dangling from a fifth-floor balcony across the street from the surf-style shop. Perhaps it's time for the store's shirtless lifeguards to come back. Surely they'll save the day! [Curbed]