Gap Bribes Wall Street Traders With Free Jeans


Gap's aggressive marketing push for its new 1969 denim line included sending jeans to a bunch of fashion bloggers, but also, apparently, Wall Street traders. On Friday, the company dressed 1,200 New York Stock Exchange traders in its new 1969 Premium Jeans. Gap only recently stopped losing money after months of double-digit losses, so now they just have to convince the financial community Gap shares are a smart investment. When the bell rang on Friday, Gap stock had climbed to $19.48 per share — the highest it's been since last September. Free clothes do magical things. [UnBeige/Mediabistro]