Rodarte’s Doing a Target Line!

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From left, a fall 2009 Rodarte look, a shoe from the fall 2008 collection, and a spring 2009 look. Photo: Imaxtree

Rodarte will design a Target line as part of the chain's Go International series. Regular Rodarte stuff typically comes with four-figure price tags — the leather cutout thigh-highs from the spring collection are $920, a leather bomber is $3,450, and a hand-knit skirt is $2,185. But the Target line, comprised of 55 pieces, will range from $9.99 for knee-highs to $79.99 for a leopard-print jacket. The line will launch at most Target stores and on Target.com on December 20 and be available through February 6.

Rodarte — the label that brought us shoes that could draw blood with one swift kick, crotch-high pants-boots, and dresses intricately crafted with loops of string, leather, and tissue-thin fabrics — is known for tremendous attention to detail. Target promises their Go collection will reflect this.

A Target spokesman told WWD:


“It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.”

...Rodarte, which is known for evening clothes, designed “a variety of great holiday dresses,” Thomas said. “There are stand-alone pieces and pieces that can be worn together to create an ensemble by layering different patterns, textures and prints.”

Rodarte designers Kate and Laura Mulleavy haven't commented on the collaboration, but in this economy those $3,000 knits can't be flying off the shelves. Target's Go series is for up-and-coming designers, like Rodarte, Thakoon, and Richard Chai, while the Designer Collaboration series is for established designers like Alexander McQueen and Anna Sui. But who cares about those technicalities? Rodarte's making clothes we can actually dream of owning!

Rodarte a 'Go' With Target [WWD]