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Sarah Jessica Parker Doesn’t Necessarily Sell More Hair Dye Than Models Do

In a recent poll, people were asked if celebrities in ads make them more or less likely to buy a particular product. Eight percent said celebrities make them more likely to buy something, 12 percent said it makes them less likely to buy something, and 78 percent said it makes no difference. People over the age of 55 were especially averse to celebrity ads, probably because most celebrities used for such purposes are much younger than them, which makes them bitter. [Adweek]

Photo: Courtesy of Garnier

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Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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