Temperley to Launch Much Lower-Priced Line

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Photo: Courtesy of Temperley

Temperley makes some nice pieces, but they are so expensive. A cream silk minidress is $1,795. Another pleated raspberry dress is $1,495. The label started staging presentations in February instead of runway shows, which it had been doing since 2003 (they'll stage another presentation at Milk Studios this Fashion Week). The label has probably had a difficult time selling, oh, $695 waist belts and $990 tunic tops in the recession. But they've finally decided to launch a lower-priced line for spring 2010. Prices will start at around £35, or about $57. When Temperley — whose aesthetic we can only describe as militaristic boho chic — did a Target collection in 2007, the line was also stocked at Selfridge's in London and sold out within days. So this is a smart move for the label. Their lower-priced pieces will probably fly off the racks across the pond again. Maybe it will help finance a return to the runway. We just hope the one thing that starts at $57 isn't, you know, a headband no one wants.

Temperly [sic] London to add a new line to the label [Elle UK]