American Apparel Can’t Advertise With Nipples in the U.K.

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The ad pictured here originally ran on the back cover of Vice magazine in the U.K., but with a series of six images — instead of three — in which the model further disrobes from her flex fleece. In one shot, her nipple was partially exposed. A reader complained to the Advertising Standards authority in the U.K. that the ad appeared to sexualize a child. Reuters reports:

American Apparel said although the advert did feature partial nudity, it did not think it would cause widespread offense.

It said the model was 23 and did not look under 16, nor was she portrayed as a sex object.

Yeah, who doesn't walk around with their nipples showing from under their hoodies these days? Nothing sex-objecty about bare nipples at all. Anyway, the ASA disagreed, calling the images "provocative." It added, "Because the ad could be seen to sexualize a model who appeared to be a child under the age of 16 years, we concluded that it was inappropriate and could cause serious offense to some readers." If you want to see bare nipples, then you'll have to go to American Apparel's website, where nipples run free.

Advert criticized over "young" partial nude model [Reuters]