Richard Chai to Debut New Contemporary Line at Fashion Week

Richard Chai – Love.

Richard Chai is launching a women's contemporary line for spring 2010, Richard Chai – Love. "It’s inspired by my girl, who’s in love with the guy that I dress. They’re not carbon copies of each other, but they go hand in hand," Chai says of the line, which he decided to do after successfully testing lower-priced, casual items at his brother's East Village store, Pas de Deux, since last year. The designer plans to debut the 40-piece collection at his Fashion Week show on September 12. [WWD]