So Coke Had a Fashion Show in Milan

Hopefully, we're not the only ones highly amused by this.

Diet Coke's better-tasting fraternal twin, Coca-Cola Light, held a fashion show in Milan to raise money following last year's tragic earthquake in Abruzzo. Italian designers including Moschino, Versace, and Etro redesigned bottles for the runway show. Milan residents can buy Coke Light in these bottles starting today, with profits funding scholarships for young women affected by the earthquake. []