Oh, hard economic times. The designer collaborations fly at you faster than the product lines by Real Housewives. Which is to say, stores are developing them much more frequently as of late. Sonia Rykiel is the next label to ink a deal to make clothes for H&M. They'll do the chain's first designer diffusion lingerie collection, hitting stores on December 5, in time for holiday shopping (who doesn't ask for Chrismukkah panties?). Not content to let H&M steal all the glory for these affordable underthings, Sonia Rykiel will also make the line available in their boutiques around the world. H&M says they had to have Rykiel after seeing their 40th-anniversary runway show, and promises the line encompasses "a totally modern, new kind of lingerie look." So, see-through lace bras with hearts over the nipples?
Since Sonia has been dubbed the "Queen of Knitwear," the label will also create a spring knitwear collection, along with accessories, to hit stores on February 20. So that's two new collections to add to your calendar. With these diffusion lines launching so fast and furiously, will they lose their cache? Fashion freaks can't line up early twelve times a year to buy this stuff the day it launches. Or maybe in five years H&M will assemble a board of designers that the crappy economy finally forced into freelancing. Think Karl Lagerfeld and Roberto Cavalli would get along?
Most Viewed Stories
Rob Kardashian and Blac Chyna Reportedly Broke Up
Donald Trump Spent the Morning After the Debate Fat-Shaming Miss Universe, Again
It’s Finally Possible to Understand What Happened to Amanda Knox
Hillary Clinton’s Sickest Debate Burns
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
22 Intimate Lost Photos of Marilyn Monroe
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
Area Woman Interrupted by Man 25 Times in 26 Minutes
Our Scowling Hero Breaks a Smile
From Our Partners
Who What Wear
The Zoe Report
powered by PubExchange
Latest News from The CutMen Who Protested Ryan Lochte’s Presence on Dancing With the Stars Are Charged With Misdemeanors
Two men were charged with two counts of misdemeanors on Monday.Serena Williams Refuses to ‘Stay Silent’ About Racial Inequality
“It’s not how far we have come but how much further still we have to go.”Young Girl Calls for End to Police Brutality in Heartbreaking Speech
It’s a devastating plea.The Y Has Returned in a Big Way to YSL
This is what Saint Laurent looks like post-Hedi.The Most Dramatic Backstage Photos You’ll See All Fashion Month
Preview the book Landon Nordeman: Out of Fashion.Even 100 Years Ago, People Were Worried About Technology Ruining Relationships
An old cartoon echoes some very modern anxieties.This Lipstick Was Designed by a Woman Who Can See 100 Million Colors
Maureen Seberg can see so many more colors than you.Brad Pitt Skipping Premiere to Focus on ‘Family Situation’
The actor may be gearing up to tell his side of the story in the tabloids this week.Please Help Wesley Snipes Find His Leather Jacket
He will be cold without it.The President of NARAL on What Abortion Means in This Election
It signals how the candidates feel about women.
The stretch feels like a backbend—but for your feet.Amy Schumer Just Broke a Major Milestone for Women in Comedy
She’s the first woman to land on Forbes’s list of the highest-paid comedians.The Very Uncomfortable Experience of Rewatching Election in 2016
An ambitious woman and the angry men who want to stop her.Ivanka Trump Is Great for Women, Says Man Married to Ivanka Trump
Ivanka Trump is the perfect person to handle “women’s issues,” according to her husband.World’s First 3-Parent Baby Is a Healthy Boy
He was born in Mexico to Jordanian parents.Nation Recovers From Post-Debate Hangover With Mary J. Blige and Hillary Clinton Memes
“What will you do to fix the national epidemic of hateration in this dancerie?”The Hottest Party of the Year Is This 6-Year-Old’s Drake-Themed Birthday Party
It has everything: an OVO cake, Drake balloons, fake money.See Haute Couture’s Most Romantic Looks
Intricate pieces, out for a stroll around Paris.Rob Kardashian and Blac Chyna Reportedly Broke Up
TMZ reports that all the baby-shower drama stems from a breakup.Fashion Bloggers Do Not Deserve This Backlash
Neiman Marcus jumps on Vogue’s bandwagon and blames social media for declining sales.