Much of Ralph Lauren's appeal lies in the line's classic glamour, but when it comes to marketing and consumer experience, the brand is absolutely on the cutting edge. New York's fashion director, Harriet Mays Powell, sat down with David Lauren to talk about what the company's doing to stay ahead of the fashion-tech curve. As he says, "A page in a magazine is never enough." Now it's about touch-screen windows, bar codes on its advertisements that you can scan yourself, and the ever-crucial iPhone app. Watch and learn, grasshoppers.
Most Viewed Stories
Lena Dunham and America Ferrera Take On Donald Trump at the DNC for His Comments About Women and Immigrants
Bill Clinton Pulls Off a Presidential First: A First Lady Speech Delivered by a Man
Kim Kardashian Takes Saint West Out on the Town
Visiting New York Showed Me Why I Left
Ask Polly: I’m Broke and I Hate My Job!
Is Watching Gymnastics Worse Than Being an NFL Fan?
Newspapers Announced Hillary Clinton’s Historic Nomination With Photos of Bill Clinton
Ask a Boss: I’m an Introvert and It’s Holding Me Back!
Ellen Pompeo Stayed on Grey’s Anatomy Because of Her Age
The Easiest Way to Burn 600 Calories Is by Sitting in a 150-Degree Box
From Our Partners
powered by PubExchange
Latest News from The CutThe Beauty Sale of the Year Is Here
From La Mer to Tom Ford.8 Women on Their Post-Baby Bodies
Scars, acne, weight gain, and all.Yesterday, Democrats Nominated Their First Female Presidential Candidate. Today, Trump Told a Woman to ‘Be Quiet’ on Live TV.
Three steps forward, one step back.Pictures of Food Have Always Been About Status
That oil painting of a fruit bowl was for Likes.It’s Time to End the Stigma of Pooping at Work
In 2016, we have more important things to worry about.11 Slips to Sleep in When It's Too Damn Hot
No air-conditioning? No problem.Kristen Stewart Says Dating Women Liberated Her
"When I was dating a guy I was hiding everything that I did."Chelsea Clinton Wants to Know How Ivanka’s Dad Will Secure Equal Pay for Women
Show her the receipts.Guess Where Leonardo DiCaprio and the Pussy Posse Are Partying?
Take a guess.Back in 1995, Walmart Banned This T-Shirt
Because a woman president was "offensive" and against "family values."
The Chadelor has returned.Is There Natural Sunscreen in Carrots?
Can eating (or wearing) certain foods protect you against the sun?Ellen Pompeo Stayed on Grey’s Anatomy Because of Her Age
"My clock was already ticking in Hollywood."Newspapers Announced Hillary Clinton’s Historic Nomination With Photos of Bill Clinton
What's wrong with this picture?Hillary Clinton Is Fine With Little Girls Staying Up Late to Watch Her Accept the Presidential Nomination
It's history in the making, after all.Ask Polly: I’m Broke and I Hate My Job!
A boring job that doesn’t even pay well is the purest waste of time in the world.Adriana Lima’s Biggest Wellness Secret
It involves sweat.Bill Clinton Pulls Off a Presidential First: A First Lady Speech Delivered by a Man
Taking a cue from Michelle Obama, Bill Clinton signaled that he’s ready for the role of the brilliant and hugely overqualified presidential helpmate.Kim Kardashian Takes Saint West Out on the Town
Saint West has made his first public appearance with the Kardashian fam-bam.Where Does Hillary Clinton Get Her ‘Grit and Her Grace’ From? Meryl Streep Wants to Know
Meryl Streep wants to know where Hillary Clinton gets her "grit and her grace."