Fashion Incubator to Make 38th Street Office Building Sexy


More details have emerged on the Fashion Incubator that the city is setting up with the CFDA. The twelve winning designers will each get a space to work out of on the fourth floor of an office building at 209 West 38th Street for $1,500 each, almost half of the market price for such real estate. This is good for the landlord because the building is a showroom building, and those kinds of tenants want to be around other hip and sexy tenants. With the Fashion Incubator project, the CFDA can handpick twelve such sexy leasers for him. [City Room/NYT]