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James Coviello Sets Up Shop on the Lower East Side

James Coviello's vintage-inspired line now has its own vintage-inspired store. The designer, who worked extensively with Anna Sui on her accessories and first launched his eponymous label in 2000, opens his first stand-alone retail location at 70 Orchard Street on the Lower East Side this week. Not only will it stock his regular season's clothes, but also Coviello's limited-edition pieces, which will be exclusive to the store. He's even going so far as to fill special orders and custom designs — no reason why not, since his studio is located right behind the boutique. Inside the sliver-of-a-space store, tables are filled with vintage painted floral vases, and antique bell jars hold taxidermied birds inside, while walls are decked in floral green paper and stripe patterns from the forties. An open armoire housing trinkets, book, stationery, soaps, candles, and jewelry by some of the designer's favorite purveyors completes the cozy scene.

James Coviello, 70 Orchard St., nr. Grand St. (212-695-8082); daily (noon–8).

Photo: Courtesy of James Coviello

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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