Who hasn't heard their male friends lament the lack of good menswear at affordable prices? Sure, a great suit from Thom Browne is always an option, but what casual pieces can a guy buy without going mass-market? Lately, more and more designers are filling this void in the market, including EUBIQ NY by Shirley Lee. The line launched in fall 2007, and offers up clean, well-constructed jackets, shirts, and pants at prices that range from $48 (for tees) to $450 (for coats). "We take an 'everyman' approach to design — everything has to have a high wearability factor with functional design details," Lee explains. "It should flatter the man who wears it." And what guy wouldn't love that? Already, EUBIQ has a slew of celebrity fans, from Josh Duhamel to Jim Sturgess, and they've had requests by, yes, Ringo Starr and Penn Badgley. (They had us at Ringo.) Lee began designing menswear after trying to find the perfect pair of pants for her boyfriend. Realizing it was easier to just make them herself, she launched a capsule collection, and currently works in natural fabrics like cotton, wool, and cashmere, "what I like to call fabrics with a personality," she says. "But I also really enjoy working with technical and water-repellent fabrics, like carbon-coated cottons, for instance." And ladies, lest you start pilfering from your boyfriend's closet, a womenswear line of outerwear is coming in the not-so-distant future. EUBIQ NY, a featured designer on FadMashion.com, is available at DNA 2050, Bio, and Camouflage. Click ahead to check out some of fall's offerings.BEGIN SLIDESHOW
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