The economy being what it is, small design companies are forced to find creative ways to make ends meet. And Corinne Grassini of Society for Rational Dress did just that, by deciding to open her Los Angeles press showroom and studio as a retail store named Reserve. "To be able to have clients come in and see how they interact with their bodies in a dress or colors or their insecurities — it's been really huge for me," says Grassini. "Now I look at the store as something that gives me access to my customers so I can tailor my line." That line — named after a nineteenth-century London women's club, Rational Dress Society, that fought against the Victorian style — captures the same notion of choosing comfort over trends, as the collection features a mix of flattering prints, soft knits, and supple leather. "I like to design pieces that are comfortable, nothing too stuffy or overtly sexy." Grassini describes her clothes as art-inspired, literally: She has picked a piece of artwork and molded a collection around it every season since the line's inception in fall 2005. Fall's inspiration came from a custom print of brushstrokes by a local L.A. artist, while spring's palette was inspired by a brutal-cut chandelier in her own home. And with Harrod's in London recently placing a hearty order, Grassini's success demonstrates that creative and artistic expansion is still possible, no matter what the climate. Society for Rational Dress, a featured line on FadMashion.com, is available at Coclico, Saks Fifth Avenue, Barneys New York, Nikki Laura, and Jazz Manhattan. Click ahead to check out some of the fall and holiday offerings, as well as what you can look forward to for spring.BEGIN SLIDESHOW
Most Viewed Stories
Is His ‘Boyfriend Muscle’ Out of Shape?
6 Hours of Extreme Catharsis With the Women of The Bachelor
Ask Polly: How Do I Act Normal?
Solange Is the World’s Freshest Traveler
How to Strategically Grow Out Your Eyebrows
Lauren Bacall Was a Clotheshorse for the Ages
The 1994 Harding-Kerrigan Scandal Gets Its Own Museum in Brooklyn
You Can Now Pick Up Jean Paul Gaultier Designs at 7-Eleven
On Being a Badass
Your Tipsy Face Is Hottest After One Drink
From Our Partners
5 Sex Positions That Boost Emotional Intimacy - Youbeauty.com
Add Edge to Any Outfit with This DIY Ear Cuff
The 9 Best Swimsuit Brands You Have Probably Never Heard Of
7 Skin Care Brands You Didn't Know You Could Get at Target
powered by PubExchange
Latest News on The CutA Boss Who Used to Roll Her Eyes at Moms Repents
A female manager says she was blind to her biases against working parents — until she had a kid of her own.People Are Doing Yoga in the Snow and You Won’t Believe What They’re Calling It
A ski-in, ski-out situation.How to Have Greasy Hair and Not Look Crazy
The "wet-hair look," in eight easy steps.A Full Oscar de la Renta Retrospective Will Open Next Year
At the de Young Museum in San Francisco, curated by André Leon Talley.Karl Lagerfeld Couldn’t Care Less About What Men Think of His Designs
"I’m not crazy to discuss fashion with men. I couldn’t care less about their opinion."A Happy, Print-Filled Home Collection to Help You Forget This Crappy Winter
Dusen Dusen Home is a sunny burst of hope in a throw pillow.Sometimes, the After-party Is Sulking in a Cab
Låpsley's new music video for "Brownlow."The 1994 Harding-Kerrigan Scandal Gets Its Own Museum in Brooklyn
A humble shrine to the knee-whack heard round the world.Watch the H&M Show Live
Enjoy!You Can Now Pick Up Jean Paul Gaultier Designs at 7-Eleven
Only in Japan, though.
Many a chair prop this month.How to Strategically Grow Out Your Eyebrows
No green thumb required.Ask Polly: How Do I Act Normal?
"Normal" is just the language spoken by socially smooth UltraNormals and Sort-of-Normals and Abnormals alike.Christophe Lemaire Debuts Boob Bags in Paris
Dorothy, we're not at Hermès anymore.Solange Is the World’s Freshest Traveler
A vision at Charles de Gaulle.SkyMall Will Be Back, But It Will Be Ruined
New visionary says: "We're going to include items in the magazine that people actually want to buy.”Is His ‘Boyfriend Muscle’ Out of Shape?
A theory of why it gets harder and harder for some guys to be in relationships.Get Out of Your Winter Rut With a Cool Skirt
It'll thaw out soon.Hubert de Givenchy Remembers Audrey Hepburn in the New Issue of V
Plus: Karl Lagerfeld, Tom Ford, Donatella Versace, and more on their muses.No One Looked Better Than Helen Mirren Last Night
Only she can make sheer cutouts look this sophisticated.
Obviously, Moschino makes an appearance.Lauren Bacall Was a Clotheshorse for the Ages
The Museum at FIT's exhibit on her just opened.Who Is Behind the Great Brooklyn Nail-Polish Heist?
A 400-bottle bounty that depleted a Williamsburg nail salon.Remembering One of French Fashion’s Greatest Muses, Bettina
Bettina passed away yesterday at age 90.Kelela Chops Off Her Hair in Her New Music Video
From "Message," the first video off her upcoming EP.New Premium Tinder Is Charging an Old-People Tax
As if dignity wasn't a high enough price to pay.7 Things I’d Totally Wear From Milan, Part 3
Flatform boots, tailored shearling, and one great Dolce suit.A Bold Necklace With an Artsy Edge
Minimal and chic.Your Tipsy Face Is Hottest After One Drink
A new study published in the Alcohol and Alcoholism journal.6 Hours of Extreme Catharsis With the Women of The Bachelor
Jewel tones and pretty cry-face at the "Women Tell All."
Frescoes, discos, and some Moschino underwear.Christophe Lemaire Is Doing a Uniqlo Line
He will continue to run his eponymous label, too.Cara Delevingne and St. Vincent, a Beautiful Pair, Walk Together Beautifully
Sunglasses, very nice faces, coats: These women have it all.Madonna Can’t Get Enough of Her Platform Boots
She was seen wearing them again today in Paris.How to Totally Moisturize in the Shower
A dry-skin game-changer.The ’90s Inspiration Behind FKA Twigs’s New Beauty Look
"I feel like a warrior on the inside, so I want to reflect my mood visually."The 21 Best-Dressed People From MFW, Part 2
So many conflicted feelings about spring.Report: Zac Posen Tapped to Consult for Charles James [Updated]
He's said to be lending his talents to the revived brand.A Simple, Spacious Tote to Carry Every Day
So roomy.The Best Scene in House of Cards Happens in a Women’s Bathroom
Plus: fluorescent tweeds, mini pink sandwiches, and so much more.Carven Has Appointed Two New Artistic Directors
Alexis Martial and Adrien Caillaudaud will pick up where Guillaume Henry left off.Ryan Gosling Joins Kanye, Gets Dad Tattoo
Daughter references on Gosling's knuckles and Kanye's wrists.Jenna Lyons on Her Solange Wedding Outfit, Getting Promoted, and Sequins
"The way you get ahead is by doing something that you love and committing to yourself to do that."Taylor Swift Is Tapped As the Godmother
A new boss is made.Report: Peter Dundas to Depart Emilio Pucci
The house has yet to issue an official confirmation or denial, but Milan is buzzing.SNL, a Generous Show, Lets Women Say What They Mean
An important social experiment in bravery.Astrology GIFs for the Week of March 2, 2015
Luck and bounty, arriving today.Rihanna and Leo Celebrate Their First Tabloid Photo
Dancing, balloons, a strange newsboy cap: It's everything you wanted from photographic proof.A Legendary Photographer Goes to Fashion Week
A new book revisits Lee Friedlander's behind-the-scenes images from spring 2007.