There’s More to Acne Than Jeans, Says Acne


Acne founder Jonny Johansson has humble roots. "The luck for me was that when we started, you could actually sell a T-shirt that you had sewn in five minutes, and people would pay a lot for it," the Swede says. "If I came into the fashion business now, I wouldn’t stand a chance." Now that's how to start a business! He is presently focusing on expanding the label so it can be known for more than just denim and safety pants, which is pretty much happening right now, considering the $480 Acne Atacoma wedges are already imitated by Topshop and Jeffrey Campbell. And isn't copycatting the true mark of success, anyway? [NYT]