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Banana Republic’s Soho Store Gets a Makeover

We all love Banana Republic’s timeless basics and stylish seasonal collections, and this Wednesday, the Soho flagship store reopened after a major revamp. All of the 18,000 square feet have been overhauled to make shopping easier and much more fun, with large sections devoted to special collections and accessories, and strings of lights casting a glow on the space. The circular front section of the store is dedicated to Monogram, the limited-edition collection, where we found several chic dresses, tops, and bombers. Toward the back of the store, next to the classic Heritage collection’s washed scarves and denim, is a large corner devoted to the company’s jewelry line. The sparkly rhinestone pieces and stacks of bangles are displayed on vintage books in a cozy boutique setting. Up the grand open concrete staircase, on the second floor, lays menswear, where areas of shoes, sunglasses, and tables of apparel overlook Broadway through large glass windows. We stopped by the beautiful, well-stocked new Banana Republic store on opening day to pick out our favorite items.

Photo: Melissa Hom

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