Lorenzo Martone Wants to Give Models Personalities to Go With Their Faces

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Lorenzo Martone. Photo: Patrick McMullan

Marc Jacobs's fiancé, Lorenzo Martone, is setting up a boutique PR agency for models along with Elite's former marketing director Ryan Brown. "Our goal is to build equity around the girls' personality," they explain. Clients include Lydia Hearst, Alessandra Ambrosio, Fernanda Motta, Julie Henderson, and Jessica White. Martone and Brown will help them branch out into things like acting, singing, and developing product lines. So basically it's a way for him to turn them into slashes. Model-slash-actor, model-slash-candlestick maker, etc. [Page Six/NYP]