The Daily Beast today ranked the top ten most valuable models. Not the highest earners, or the ones most frequently landing covers, but some amalgamation thereof, resulting in a high-tech formula that we're a wee bit too tired to process.
We considered four tenets to illustrate a model’s visibility and success — multi-year contracts, advertising campaigns, runway appearances, and magazine covers. Those with retail licensing deals, including Kate Moss and Gisele Bündchen, got credit for those estimated annual earnings, as well. Annual income from contracts, primarily negotiated by large cosmetic companies and Victoria’s Secret, were weighted 40 percent because they are the most difficult to get, bear the largest salaries, and indicate a very high level of success.
Sorry, we fell asleep there for a moment. Moving on. The top ten includes, of course, Kate Moss and Gisele Bündchen, but also Carolyn Murphy and "up-and-comers" Daria Werbowy, Doutzen Kroes, and Miranda Kerr. The list wasn't terribly surprising, though perhaps the order was. We wouldn't have put Christy Turlington so low on the list (she clocked in at No. 7) — but we don't have fancy-shmancy formulas. Check out the entire list yourself and see if you agree with the rankings.
The 10 Most Valuable Models [Daily Beast]