Vogue Steals Marie Claire’s Publisher

Tom Florio.

Yesterday, Vogue publisher Tom Florio was given oversight of Condé Nast Traveler and Bon Appétit, in addition to his Vogue duties. Florio used to oversee Vogue, Teen Vogue, Men's Vogue, and Vogue Living. But having closed the latter two magazines, what was Condé Nast supposed to have him do? Work less? (Ha.) Florio will have a minion to help him at Vogue: Susan Plagemann, who leaves Marie Claire for the gig. Plagemann spent four years as publisher of Marie Claire, where ad pages haven't taken as hard a hit as Vogue's have in the downturn. At Marie Claire, ad pages have only fallen 15 percent, while Vogue's have fallen 32 percent. Do the staff changes lend any credence to rumors about Vogue undergoing a makeover? Until Plagemann signs them up for a reality show (Iron Vogue, The Vogue, The Anna Wintour Project), we won't assume anything.

Plagemann Named Vogue Publisher, Florio Role Expanded [WWD]