A couple of weeks ago, Zac Posen announced the launch of his lower-priced line, an increasingly common business strategy for young designers in the recession. After the label cut the position of vice-president of communications, rumors of more layoffs persisted, further abetting questions surrounding how well-off the label is financially. However, Posen has a new strategy to reach an even wider consumer base than he might with the $78 T-shirts from his lower-priced "urban hipster" Z Spoke line: a Target collection, yet another increasingly common business strategy for young (and old) designers in These Times.
Target treats these lines like top secret matters of the state (because, you know, chaos would ensue if bloggers or the general public knew what a designer Target dress looked like three months in advance), so not many details are available yet. It's unclear what Posen's inspiration is or how much the line will cost, but we do know the line will be available in stores April 25 through May 30.
Don't let your excitement for this line get lost in the hype for Rodarte's Target line, which hits stores next month, or Jean Paul Gaultier's, which hits stores after that. And then H&M has their designer lines going on. So maybe table your Posen anticipation until March, because we also have Fashion Week coming up.
Posen previously designed a one-off collection for Target Australia, but he told us in March of last year he just did that for the free trip. How times have changed!
Most Viewed Stories
Jesse Williams and Aryn Drake-Lee Divorcing After Five Years of Marriage
Former Bachelor Chris Soules Reportedly Arrested After Fatal Crash
Zeke Thomas Speaks Out for the First Time About Being Assaulted
I Was the Queen Bee: 3 High-School Bullies Describe Their Reigns of Terror
Serena Williams Responds to Male Tennis Player’s Racist Remark About Her Pregnancy
What It’s Like to Have Tina Fey As a Mentor
Will We Abandon Women’s Rights in the Name of Progressive Politics?
Hey, Did You Know That French Presidential Candidate Emmanuel Macron Is Married to His High-School Teacher?
Ask a Boss: How Do I Ask to Work From Home?
A Woman Used Her Boyfriend’s Balls As a Makeup Blender
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.