46 Percent of Those Who Buy a Counterfeit Handbag End Up Purchasing the Real Thing

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New research coming out of MIT reveals people have a difficult time discerning real luxury goods from fakes, and rely instead on the social cues of the person carrying the handbag or wearing the garment. And though the fashion industry has waged a heady battle against the counterfeit industry, Renee Richardson Gosline, an assistant professor at the MIT Sloan School of Management, found that 46 percent of people who buy a fake luxury item end up buying the real version of the same thing, even though no one can really tell the difference. [MITnews]