Increasingly desperate to sell things in the recession, luxury labels are trying to give consumers exactly what they want through a groundbreaking, technologically advanced method known as asking them. Domenico Dolce and Stefano Gabbana did this before their spring 2010 shows by soliciting comments on a series of YouTube videos. They'd ask questions like "Do you prefer black or white?" or "High or low heels?" and wait for comments to pour in. Prada is utilizing the Asking Method in its new made-to-measure store in Italy, where you can customize jeans, quilted jackets, T-shirts, and accessories. “This is what wealthy people want these days because it’s viewed as a way to distinguish themselves,” Prada told WWD. You know, "Look how rich I am! I told Prada to make my pants with a brass button and zipper fly!"
While Prada caters to the rich, Chanel caters to the rich and special who are part of a once-secret club called "friends of Chanel."
While at the Paris shows, hip New York DJ Leigh Lezark disclosed she was recently tapped by Chanel to [road-test products] as part of a “friends of Chanel” posse, which included Caroline Sieber and Poppy Delevigne. “I test out product before it hits stores, and give my opinion and what I love about it,” said Lezark.
It's unclear what it takes to join the "friends of Chanel" club, but judging by the known roster listed above, members must be skinny, wealthy party hoppers with vague and mysterious job descriptions, who generally dress blandly enough for people not to remember who they are, but make an occasional misstep (see photo) to remind us from time to time.
Fashion Houses Go D.I.Y. [WWD]
Most Viewed Stories
The Only Woman Mike Pence Is Allowed to Eat Alone With Is His Wife
Aubrey Plaza Is Currently Serving Up the Most Terrifying Performance on TV
Political Commentator Angela Rye Has Had It With Casual Racism
Chris Evans Has Only Nice, Beautiful Things to Say About Jenny Slate
The Makeup Police Have Come to Arrest Alicia Keys
Michelle Kwan’s Husband Filed for Divorce
Bobbi Brown on Why She Really Left Her Brand and Resisted Making a Contour Palette, and Her Next Moves
Ali Wong Loves Kondo-ing So Much, She Named Her Daughter After It
Justin Theroux Bought a Piñata for Jennifer Aniston, But There Was No Candy Inside
Maxine Waters on Why She Decided ‘to Take the Gloves Off and Go for It’
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.