Taylor Swift’s Eye-Makeup Tips; Hugo Boss Plants Trees for Fragrance Sales

Taylor Swift.

• What can we learn from Taylor Swift's makeup choices this year? One thing: That a "V" of light shadow in the inner corners of your eyes makes your eyes look more open and awake. [Glamour]

Hugo Boss is launching a new humanitarian effort with the French environmental organization named the Pur Project. For every bottle sold of the special-edition Hugo Element and Hugo Man fragrances, the organization will plant a tree in Peru's rain forest. [WWD]

• Beyoncé's 30-second commercial for her first fragrance, named Heat, is out. It is pretty much the same as the original teaser commercial released a few weeks ago, only nineteen seconds longer, in case you need to see more images of BK writhing against a wall in a red dress. [Now Smell This]

• Researchers identified a scent that can make fruit flies angry: "For the first time, scientists have found a rage-inducing pheromone and the neuron that detects it in fruit flies. The research, detailed in the journal Nature, could help explain everything from bar fights to species-wide population control." [MSNBC]

• Do you think blow-drying your own hair when you get your hair done is tacky? Or is it okay? [BellaSugar]