Scott Schuman is not a spotlight-hungry blogger. Au contraire, his work may have helped start the personal-style craze with his street-style blog The Sartorialist, but he has always fixated on the style of others, rather than himself. One might argue that his blog is successful because it distills style according to his personal tastes, and therefore is all about him. Quandary: Should I dress like I'm homeless today? Solution: The Sartorialist is into it! Quandary: Should I iron my jeans? The Sartorialist enjoys a crisp crease in a denim pant leg. Schumann doesn't see it this way. And that is why, as he negotiates for his own TV show and clothing line, he's keen to make sure he's not the focal point, directly. He told the Pedestrian at an event he attended to promote his book:
“[T]here’s maybe a TV show coming up, maybe a clothing collection coming up. There's a lot of negotiating going on right now ... I was offered a lot of shows before, and I don't think the companies were right that were asking me. But this company I think is right. It's a very well known Director and all, they're a company. But I finally realized that the success of the blog, is the fact that it's not about me it's about the people that I talk to and the people I choose to talk to and shoot and all that ... So I would be in the show but definitely not the focus just like there's one picture of me in this book. So I've become well known not by promoting myself but by talking and shooting other people. So maybe there's a TV show maybe there's an accessories collection that might lead into a full clothing collection."
Sounds like our friend Scott here is a little bashful about promoting himself. He may as well go balls out, because this is the digital age, where everything is about self-promotion. From Fashion Toast and Sea of Shoes to Twitter to Facebook to commenting on blogs to writing one's own blog to reality TV. So he shouldn't worry about being the focus of a clothing line or television program. It's an admirable attempt at modesty — but be real, Scott. Let your inner fame whore loose! All of us internet people have one. And if you start thrusting yourself before the photographer pit, fine by us. We won't stop you. We might judge you, but isn't that what it's all about?
Most Viewed Stories
Serena Williams’s Pregnancy Announcement Was Completely Unintentional
The Most Depressing Ways The Bachelor Couple Have Described Their Relationship
Ask Polly: Is Life All Downhill From Here?
Zeke Thomas Speaks Out for the First Time About Being Assaulted
All the Cool Girls Had One: 16 Women on Teen Status Symbols
Should You Be Boycotting SheaMoisture?
A Dead Woman’s Fitbit Data May Lead to Her Husband’s Murder Conviction
Ikea Would Like You to Consider Its 99-Cent Tote Over Balenciaga’s $2,145 Version
I Was the Queen Bee: 3 High-School Bullies Describe Their Reigns of Terror
A Snazzy White Blouse With a Colorful Purse Is a Good Look
Latest News from The CutSee Colorful Flowers Reimagined As Sculptures
The new book In Full Flower spotlights influential floral designers.Senator Tells High-School Students Some LGBT People Are Asking to Be Bullied
“You can be just about anything you want to be, as long as you don’t push it in somebody’s face.”Lydia Polgreen Wants to Bring HuffPost Back to the People
The paper’s new editor-in-chief and self-proclaimed “ink-stained wretch” explains its changing ethos.Chinese Factory Used by Ivanka Trump’s Clothing Maker Routinely Underpaid Its Workers
The Chinese factory systematically overworked and underpaid workers, an inspection found.Cara Delevingne Is Now Completely Bald
You can identify her by her brows.Raf Simons on Diversifying Calvin Klein’s Ads
“In this political climate, more than ever, it is important.”Is Plus-Size Designer Consignment on the Up and Up?
One retailer is making a difference.I Finally Understand Online Mom Drama
Because sometimes I participate.Ann Coulter Officially Cancels Her UC Berkeley Speech
The conservative commentator’s speech isn’t happening anymore.My New Favorite Shampoo Keeps My Hair Clean for 4 Days
A fancy new French shampoo that kills the need for dry shampoo.
Including trips to Antarctica, as part of a new venture called Clos19.Yes, Even The Handmaid’s Tale Has a Fashion Collaboration
Indie brand Vaquera is taking on the look of Gilead.Bill O’Reilly Protégé Makes Crude On-air Remark About Ivanka Trump
“But, I really like how she was speaking into that microphone.”8 Perfect Sports Bras for Big Boobs
Minimize the pain and bounce.The New York Artist Charting New Territory in Southern California
Jennie Jieun Lee on returning to ceramics after ten years, settling into her new home across the country, and dancing with Stanley Love.Samantha Bee Hasn’t Checked Her Twitter Mentions Since the ‘Geyser of Hatred’ She Received on Election Night
“That night, at about 10 o’clock, I could not believe what I was seeing in my mentions.”The 11 Best ‘Natural’ Beauty Products Right Now on Amazon
The best epsom salts, lipstick, and “natural” highlighter.Amazon Echo Look Is About to Make Getting Dressed Super Creepy
What could possibly go wrong?Melania Trump’s Rep Would Like You to Know She Isn’t ‘Miserable’ With Donald
Her rep attempted to squash recent reports of marital unhappiness.How Can I Stop Eating Like a Maniac in Front of My Son?
Because I should. Studies say!