The Video Rodarte Asked Tavi to Make About Their Target Collection Is Out


Months back, 13-year-old fashion blogger Tavi Gevinson was spotted at a preview of Rodarte's Target line doing some on-camera reporting. The Rodarte sisters love her so much they have sent her free clothes — not the Target line, but the main line, prices for which routinely run in the four-figure range (no one wants to look shabby in seventh grade, or at least, the days they're actually in class and not jetting around the world to be guests of honor at Rei Kawakubo's Christmas party or do cover shoots for fashion magazines). Anyway, has proudly, exclusively obtained Tavi's short yet hard-hitting Rodarte for Target mini Internet documentary. Rodarte designers Kate and Laura Mulleavy say they chose Tavi for the video because "she is a mix between J.D. Salinger, Dorothy Parker, and Cindy Sherman. Our favorite combination!" Kate adds:

When spending time with Tavi, I am always astonished by her observations. Tavi is a writer in every sense. Her way of interacting with the world comes from a sensitivity and madness that belongs to poets and bank robbers.

As you can see in the video, there is a distinct complexity her thirteen years on this earth lends to her particular taste for the golden lace sweater from the collection.

Exclusive: Rodarte, Tavi, And Target Team Up On Video []

Exclusive: Rodarte, Tavi, And Target Team Up On Video []
Related: The Full Rodarte for Target Look Book, With Prices