You might think fashion companies would be thrilled when blogs like this one run images of their ad campaigns in posts. It is a part of the industry deemed worthy of such coverage by many fashion blogs, and free advertising for the labels. However, this being a notoriously — and often inexplicably — hypercontrolling industry, the early leaks of spring ads, such as those of Dior, Balenciaga, and Celine on sites like Fashionologie and Modelinia caused "puzzlement and consternation at some design houses," according to WWD. Heavens — a free ad for people to ooh and ahh over. Terrible indeed.
A few ads leaked on Love magazine's blog. Loewe and Givenchy gave Love permission to post their spring campaigns, but others "were snatched from fellow blogs," according to WWD. Damn us all! We are bottom-feeding ad snatchers hell-bent on breaking rules we didn't know existed!
Love editor Katie Grand is doing damage control so as to not screw up relations with these companies in such dire economic times:
“This was a genuine human error, made in enthusiasm, and it was certainly never our intention to upset anyone, in particular designers we hold in such high esteem,” Love editor in chief Katie Grand said, assuring “practical steps have been taken to ensure no unauthorized campaign content can appear on the blog at any point in the future.”
Longtime editorial stylist Venetia Scott recently called attention to the growing problem of magazines exerting control over advertisers by trading ad pages for editorial coverage, often forbidding stylists from styling their clothes in any way but how they want them to look. So what is the point of having stylists work on shoots if editorials are becoming, even more so than they already are, additional advertising? And now companies have a problem with their ads getting run — for free, in a terrible economy — for thousands of adoring fans? If they're so worried, they may as well start their own magazines, not share any images with any editors but their own, and do things just as they like them.
SAVING FACE [WWD]
Most Viewed Stories
Everything We Know About Brad Pitt’s Plane Incident
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
25 Famous Women on Being Alone
Jaden Smith on the Many Subtle Flavors of Water
Kim Kardashian Might Vote for Donald Trump
22 Intimate Lost Photos of Marilyn Monroe
If You See Brad Pitt As a Fallen Hero, It’s Because the Rules Have Changed
Kylie Jenner’s Getting Sucked Into Tyga’s Debt Problems
Taylor Swift’s Squad Begged Kim Kardashian for Mercy
Bask in the Glory of This Dramatic Email Sent to a UCLA Freshman by Her Future Roommate
From Our Partners
Who What Wear
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.