JNBY’s Invertible Knits and Chic Outerwear to Settle in Soho


When knitwear brand JNBY popped up in Soho last month, the temporary store was only expected to last through January; turns out the company will be settling into a permanent home nearby on Greene Street late next month. The label was founded in 1994 by a dozen recent grads from China’s Institute of Design, with a focus on slouchy, architectural knits and standout coats. The designers create four to five collections each year, and many of the pieces do double duty and can be worn reversible or upside down. Though the brand now touts more than 600 stores throughout Asia, Canada, and Europe, the New York location will mark its first stand-alone shop in the U.S. For now, the industrial, white-and-wood pop-up space is packed with stylish (albeit pricey) additions to your winter wardrobe, from looping, oversize scarves and high-waisted knit leggings to draping cardigans and toasty puffer coats. Click ahead to check out the selection.

JNBY pop-up, 93 Mercer St., nr. Spring St. (212-219-2529); M–S (11–7), Su (noon–6)