Opening Ceremony to Open Fourth Store in Ace Hotel

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Photo: Courtesy of Opening Ceremony

The Ace Hotel on Broadway and 29th Street is quickly turning the neighborhood from bland and corporate to cool and fashionable. It's already booked expensive, trendy Chinatown boutique Project No. 8 for one retail space, and just recruited Opening Ceremony, which will open its fourth-ever store in the 1,500-square-foot space on the Broadway side. When both stores open in February, you'll have a compelling reason other than Barneys to shop above Houston. Or at least two new stores to feel woefully poor in. [Racked]