Rumors Have Sarah Jessica Parker Taking Creative-Director Role at Halston

Parker: Destined for Halston's studio?

Back in September, we fielded rumors that Sex and the City 2 star Sarah Jessica Parker was in talks to be the new face of Halston, the legendary seventies American brand that spent much of the last few years either dying or attempting to bring itself back to life. While no official word on a new campaign featuring the actress and fashion obsession has surfaced, rumors are flowing, the newest one giving SJP a Lohan-esque "creative director" title at the company. While E! Online is short on details, they say that an inside source has revealed that talks are ongoing. Parker herself already has experience with the Gap, and, as you may have already forgotten, Bitten, her own mini-brand that eventually wound up in bargain bins everywhere. Of course, attaching her name to a line as storied as Halston is a different matter altogether and may be just the shot in the arm the flagging company and the actress need. We mean, did you hear about Did You Hear About the Morgans? Let's make this marriage happen, people.

Sarah Jessica Parker: Could She Be More Than the New Face of Halston? [E! UK]