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Weatherproof Wants to Replace Obama Billboard With Palin Billboard

After the media blitz surrounding Weatherproof’s use of Barack Obama’s image on a billboard advertising Weatherproof in Times Square, the brand has decided to take it down. Tomorrow Obama’s photo will be replaced with an image of Mount Rushmore to perpetuate the brand’s “presidential campaign” theme. In the meantime, they’re trying to get Sarah Palin to appear in their upcoming women’s ads. But why not throw us a curveball and deliver a less-exposed Palin who would get just as much — if not more — attention than Sarah? Like Bristol. She’s weathered quite a bit, no? [WWD]

Weatherproof Wants to Replace Obama Billboard With Palin Billboard