Diddy Proves He Loves the Environment With New Ecofriendly Sean John Stores

Photo: Frazer Harrison/Getty Images

Diddy is seeing green, and it's not money. The mogul is tuning in to his ecofriendly side by opening a series of Sean John pop-up stores that are built using recycled materials for the furniture and fixtures. The first green retail shop opened last weekend, a 2,500-square-foot space in Miami Beach that features an installation of ecofriendly furniture, which will remain open for the month of February. This is a new concept for the company, and is Diddy's attempt to make the green movement hip. After bringing his swagger to HSN, perhaps saving the world one recycled clothing rack at a time is just the next item on his agenda. [WWD]