Diddy Proves He Loves the Environment With New Ecofriendly Sean John Stores


Diddy is seeing green, and it's not money. The mogul is tuning in to his ecofriendly side by opening a series of Sean John pop-up stores that are built using recycled materials for the furniture and fixtures. The first green retail shop opened last weekend, a 2,500-square-foot space in Miami Beach that features an installation of ecofriendly furniture, which will remain open for the month of February. This is a new concept for the company, and is Diddy's attempt to make the green movement hip. After bringing his swagger to HSN, perhaps saving the world one recycled clothing rack at a time is just the next item on his agenda. [WWD]