James Franco Fronts New Gucci Fragrance Campaign; Topshop Makeup Line to Launch in May

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James Franco: wet and wild. Photo: Courtesy of Gucci

FRAGRANCE
• James Franco stars in the campaign for Gucci by Gucci Sport Pour Homme, the new fragrance by Gucci. Designer Frida Giannini says it's not about sports: “It’s more a sporty state of mind.” Franco's sport seems to be swimming with clothes on. [WWD]

• Bond No. 9 will launch a fragrance inspired by the High Line Park on the West Side next month. The company claims that 80 percent of the notes for the scent come from plants and flowers that are on the High Line, and it's meant to evoke "the Hudson River, urban wildflowers, and a hint of industrial grit." [Blogdorf Goodman]

MAKEUP
• Makeup artist Pat McGrath drew eyebrows on models with sharp brown and black lines at the Prada show yesterday, which is different than the bleached brows she's shown on the same runway for the past two seasons. [Beauty Counter/Style.com]

• Topshop will launch two beauty collections — one is a core line and the other is a seasonal-trend line that will launch new items four to six times per year. The products hit stores in May, and will also be available online. [WWD]

• Makeup artist Peter Philips on the look at Fendi: "The look is fresh, wintery, and cold — like you've been walking outside and it's time to put on your coat." To achieve the vision, he used peach blush. [Daily Beauty Reporter/Allure]

HAIR
• A Vietnamese man set the world record for longest hair. His hair measured over 22 feet long, weighed several pounds, and hadn't been cut in over 50 years, according to his wife. The man, who worked as an herbalist, died this week. [Independent UK]

• Avril Lavigne highlighted her blonde hair with black streaks, reminiscent of Christina Aguilera in her "Dirrty" days. [Girls in the Beauty Department/Glamour]