Lady Gaga Has to Bleach Her Hair Every Three Weeks; Fragrance Foundation Attempts to Boost Fragrance Sales

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Photo: Kevin Winter/Getty Images

HAIR
• Lady Gaga's hairstylist, Aura Friedman of bumble & bumble., says she has to dye the musician's hair every three weeks to maintain its bleached blonde color. Otherwise, it would grow in brown. And she can't let that happen. [StyleList]

FRAGRANCE
• The Fragrance Foundation is launching an ad campaign this month named One Mighty Drop to encourage people to use more perfume. Sales for prestige fragrances dropped 10 percent in 2009. [CNBC]

Calvin Klein will release a new woody men's fragrance named Eternity Aqua this spring. [Now Smell This]

MAKEUP
• A sneak peek of Lady Gaga's Viva Glam lipstick for M.A.C. Cosmetics reveals that the hue is a lighter shade of electric pink. The $18 product goes on sale starting March 18, and 100 percent of proceeds will benefit the M.A.C. AIDS Fund. [GagaDaily]

• Estée Lauder will be in charge of beauty at the Derek Lam show, the first runway show ever for the company. Makeup artist Tom Pecheux signed on as the makeup creative director in November, which is why Estée Lauder just got in the fashion-show game. [Beauty Counter/Style.com]

• Scenester Jen Brill is one of Chanel's new Beauty Ambassadresses. [Beauty Banter]

PLASTIC SURGERY
Jersey Shore's Jenni "JWOWW" Farley is reportedly planning to get another breast augmentation surgery before the next season of her MTV show starts filming. She was spotted at the Long Island office of plastic surgeon Dr. Stephen Greenberg. [Page Six/NYP]

• In an attempt to win back her Jessica Alba–obsessed ex-boyfriend, a 21-year-old in China said she will get several plastic-surgery procedures done so she can look more like Alba. The actress spoke out and said the woman should not do it. [NYDN]