Olsenboye Launches Today; Rachel Zoe Has Landed

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Photo: Courtesy of Gucci

• The Olsens' Olsenboye line launches at JCPenney today. Mary-Kate and Ashley Olsen will also launch a line of denim called Textile this March under their Elizabeth and James label. [WWD]

• For their new accessories campaign, Gucci used images shot in the sixties of model Veruschka and late actor Peter Sellers, which ought to be cheaper than shooting something new. [WWD]

• Rachel Zoe has arrived in New York City. She Twitpic-ed it. [RachelZoe/Twitter]

Dsquared2's Dean and Dan Caten are designing the costumes for the headlining performers at the Vancouver Winter Games. They will also run with the torch on February 10. [WWD]

Jason Wu moved into a huge new office space. [WWD]

Jeremy Scott's summer collection for Adidas includes one incredibly bedazzled shirt as well as the black and gold military hoodie Rihanna wore in her "Run This Town" video. [Nitrolicious]

• Wilhelmina Models signed Pussycat Dolls lead singer Nicole Scherzinger. She does have the same sort of je ne sais quoi as Kim Kardashian, no? [Page Six/NYP]