As Marc Jacobs's business partner, Robert Duffy, learned this week when he joined Twitter and was then forced to delete some tweets, Valentino's longtime partner, Giancarlo Giammetti, has also learned that this newfangled social-networking technology can be more trouble than it's worth sometimes. His, like Duffy's, is a classic case of oversharing.
Only it wasn't the insignificant kind of overshare, like "[Insert THAT FRIEND here] FINALLY KNOWS WHATS WRONG WITH HER KNEES!! The physical therapist said the distance between my knee caps and the connector bone on the shins is 3 times the distance its supposed to be. So my knee caps are way too high- causing the pain! So I get to do these painful exercises on this foam roller thing and ice and tape t...he bottom of my quad to make the putella go down and they should feel better. hopefully no surgery!" (That is a real Facebook status update from today — you can't make this stuff up.) Giancarlo wrote of the spring 2010 couture collection that just walked in Paris:
[H]e was “not sad just surprised. We have always supported the new designers and we love them, but this time we have to distance ourselves from this ridiculous circus.”
The response to this was overwhelming:
On Wednesday, Giammetti told WWD his observations “provoked such a mass of comments from friends on Facebook” that he was prompted to “decide to delete [the quotes] because it was becoming [too] heavy.” Giammetti concluded both he and Garavani “are always supportive of the designers of Valentino, even if we don’t approve of their effort to be cool at all costs. But we will always be [supportive] of them.” The house of Valentino declined to comment.
He may as well have left it up if he was going to say it again to WWD anyway. Although we do appreciate that, unlike most oversharers, Giancarlo freely takes down the self-indulgent posts. All you oversharers out there could learn a thing or two from him.
HITTING THE DELETE KEY [WWD]