Video: The Media Marketer Who Follows Trends


Jennifer Betka is a recent ex–New Yorker who landed in L.A., and hated it — at first. "The first year and a half I really hated it. And then about six months ago, I really fell in love with the weather like everyone else." But Betka still knows how to dress for chilly New York days, as evidenced by her Burberry cape and hat. She calls her style "a little bit classic, a little bit trendy," and looks to Europe for inspiration. Oh, Jennifer, you're still a New Yorker at heart. Watch the video to find out more about her style.