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Macy’s Sold 72,000 Bottles of Beyoncé’s Heat in One Hour

What do some of the world's biggest fashion executives discuss when they convene at Harvard Business School for a conference on global expansion in the luxury-goods industry? Beyoncé, obviously. Macy's CEO Terry Lundgren revealed that his chain sold $3 million worth of Beyoncé's first fragrance, Heat, between early February and early March. When she was at the store signing autographs for an hour to launch the scent, they sold 72,000 bottles. Even though the stuff looks like lube. [WWD]

Photo: George Napolitano/FilmMagic

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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