Paper Denim & Cloth Is Done With the Insanely Overpriced Jeans Business

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$100. Just look at that fading!

Paper Denim & Cloth launched in 1999 as a premium denim brand, one of the first to convince people that spending $200 or more on jeans made sense. After disappearing for a little while, the brand is back with jeans that range from affordable to only marginally expensive. Denim pants in the spring 2010 line are all $100 or less, while skirts and shorts are $58. Eh, our $60 Levi's still haven't let us down. [Denimology via Racked NY]