Prada Profits Up; Aaron Eckhart Shot Molly Sims’s Jewelry Campaign


Prada's core profit rose 2.8 percent in 2009. Retail sales rose 14 percent in the year, though wholesale turnover to department stores in the United States dropped. [Reuters]

Anja Rubik will reportedly return as the face of Fendi for fall for her second campaign with the label. [Fashionologie]

• Anna Wintour is in Florida this week watching Roger Federer play in the Sony Ericsson Open tennis tournament. [Chic Report/Daily Front Row]

• Aaron Eckhart loves fashion photography. "That's really the only thing I think about," said the actor, who recently shot his first campaign for Molly Sims's jewelry line. [StyleWatch/People]

Carla Bruni-Sarkozy wore Dior throughout most of her trip to New York this week. [WWD]

• Someone has bid $2,800 on for a weeklong paid internship at DKNY. [Charity Buzz]

• Two models fell during the AsahiKASEI Prize Zhang Yichao show at China Fashion Week yesterday. [HuffPo]

• Jessica Alba will be the guest judge on Project Runway this Thursday. [HuffPo]

Sex and the City 2 merchandise has started to roll out. Cosabella is coming out with a "Cutie/Bootie" thong set, which consists of four G-strings and costs $69. [Sassybella]

• A new survey claims that 54 percent of Americans prefer to pay for their purchases in cash. [WWD]