Prada Profits Up; Aaron Eckhart Shot Molly Sims’s Jewelry Campaign

Photo: Matthew Stockman/Getty Images

Prada's core profit rose 2.8 percent in 2009. Retail sales rose 14 percent in the year, though wholesale turnover to department stores in the United States dropped. [Reuters]

Anja Rubik will reportedly return as the face of Fendi for fall for her second campaign with the label. [Fashionologie]

• Anna Wintour is in Florida this week watching Roger Federer play in the Sony Ericsson Open tennis tournament. [Chic Report/Daily Front Row]

• Aaron Eckhart loves fashion photography. "That's really the only thing I think about," said the actor, who recently shot his first campaign for Molly Sims's jewelry line. [StyleWatch/People]

Carla Bruni-Sarkozy wore Dior throughout most of her trip to New York this week. [WWD]

• Someone has bid $2,800 on for a weeklong paid internship at DKNY. [Charity Buzz]

• Two models fell during the AsahiKASEI Prize Zhang Yichao show at China Fashion Week yesterday. [HuffPo]

• Jessica Alba will be the guest judge on Project Runway this Thursday. [HuffPo]

Sex and the City 2 merchandise has started to roll out. Cosabella is coming out with a "Cutie/Bootie" thong set, which consists of four G-strings and costs $69. [Sassybella]

• A new survey claims that 54 percent of Americans prefer to pay for their purchases in cash. [WWD]