Fans of juice cleanses, keep on reading. (Burger lovers, skip ahead.) Sarah Jessica Parker loves Blueprint (we admit to being fans of it as well). Jill Pettijhon is Donna Karan's girl. Gwyneth was just kvelling about Organic Avenue on Goop. This week there's a new player in the juice-cleanse game, Cooler Cleanse, a line of organic, locally sourced, hydraulically pressed juices brought to you by Salma Hayek and her old friend, Juice Generation's Eric Helms.
The tiny but curvy actress — married to François Pinault — is not exactly someone you'd take for a rabid cleanser. But Hayek's been getting custom concoctions from Helms for more than ten years, and this new cleanse was her idea. Helms would FedEx juices to her in L.A. — yup, she'd get them flown in — before a shoot or an awards show. When Hayek stepped up her cleansing before her wedding — after a V-Day ceremony at City Hall in Paris, she married Pinault a second time, in a Balenciaga gown, last April — and family members and friends wanted in, Hayek and Helms finally decided to make the cleansing an official business. They spent over a year perfecting their recipes. "If you know her, you know she's very particular," says Helms. There are five juice flavors: a green juice, a grapefruit mint, a red juice with beets and apples, young coconut water, and nut milk sweetened with dates. All are made overnight in a kitchen on 105th Street and delivered to clients starting at 6 a.m. in the morning. Cleanses are three or five days, and, if people want to actually chew something, there's also a raw-food option. The meals are created and cooked by Matteo Silverman, the chef behind the underground supper club 4 Course Vegan in Williamsburg. We have yet to try this particular cleanse, but if anyone does, do let us know how it goes.
$58 a day for juice; $62 a day for the Raw Food Cooler. Available at coolercleanse.com.
Most Viewed Stories
How Angelina Jolie Won the First Big Battle in Her Divorce
25 Famous Women on Being Alone
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
22 Intimate Lost Photos of Marilyn Monroe
Everything We Know About Brad Pitt’s Plane Incident
Jaden Smith on the Many Subtle Flavors of Water
Taylor Swift’s Squad Begged Kim Kardashian for Mercy
The National Nightmare Is Over: Kim Kardashian Will Vote for Hillary
Adam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
The 6 Best Denim Shops on Etsy
From Our Partners
powered by PubExchange
Latest News from The CutLupita Nyong’o Dropped a Rap Video to Celebrate Her 3 Million Instagram Followers
She debuted a short video on Instagram.Amy Schumer Went All Out for the Kiss Cam at a Mets Game
She had a kiss for her dad and her boyfriend.The Fashion Executive Who Doesn’t Wear Underwear on Dates
This week’s sex diary.Marc Jacobs’s Dog Has His Own Coffee-Table Book
Neville Jacobs, Instagram celebrity.The Will & Grace Reunion Was Intensely Documented for Social Media
Eric McCormack, Debra Messing, Megan Mullally, and Sean Hayes want you to feel FOMO.Emma Watson Helped Make a Short Film to Inspire You, Ladies
Jump those hurdles. Swing from a chandelier.Get Gender-Free Fashion Delivered to Your Hotel Room
Best room service ever.Olivia Wilde and Jason Sudeikis Are Having a Girl
It’s yet another reason to be #NeverTrump.The Newsroom Meets Mad Men in the First Trailer for Amazon’s Good Girls Revolt
Revolt away, girls.Arrest Made in Pippa Middleton iCloud Photo Hack
The hacker reportedly offered The Sun and The Daily Mail 3,000 pictures for a large sum of money.
She’s with her.Dolce & Gabbana Was an Italian Lovefest
The theme was Tropico Italiano.Watch the Salvatore Ferragamo Livestream
Enjoy!Adam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
Her name is Dusty Rose Levine. Awwww.Beyoncé and Tina Knowles Did a Normal Mother/Daughter Thing
Houston’s Solid Gold Beauty Supply received the Queen Bey herself.Brad Pitt Probably Won’t Face Prosecution for Child Abuse
The Brangelina Divorce Machine marches on.North West Is a Pretty Great Flower Girl
Brides, prepare to be upstaged.The Kids From Stranger Things Are Hanging Out With Nicolas Ghesquière
Millie Bobby Brown, Caleb McLaughlin, and Gaten Matarazzo hit up Louis Vuitton’s HQ in Paris.A ‘Cagney & Lacey–esque’ Police Drama Is Currently in Development at ABC
Bring. On. The Female. Detectives.Kylie Jenner’s Getting Sucked Into Tyga’s Debt Problems
She’ll have to answer questions under oath in the latest lawsuit against him.