Today Condé Nast announced that T editor Stefano Tonchi will be the new editor of W magazine. He starts quite soon, on April 12, and told the Times he just began talks with Condé last week. He wasn't overly specific about his plans for W, calling them "very open," but changes are afoot. He wants to make the magazine more accessible and "probably ... more of a general-interest style magazine, and less of a fashion-obsessed publication." He called W's current approach "very specific."
And indeed it is. With humble beginnings as the society-focused spinoff of WWD, the magazine has a circulation of 450,000, and its best assets are the fashion spreads. Who could forget the awkward yet fascinating images of a nude manty-clad Bruce Willis with his new young wife? Or the 46-page editorial Steven Klein shot of Madonna and Jesus Luz, along with a few other hot young things?
Tonchi called the move "a new challenge" with "a company whose priority is publishing magazines, versus, you know, a company whose priority is publishing a newspaper.” He doesn't know if he'll take T editors and writers along with him to W, because it's still somewhat unclear who will continue to work at W now that, after splitting from Fairchild Fashion Group, it no longer shares staff with WWD.
But even though it will go down in history as the magazine that brought Madonna and Jesus Luz together at last, W could use a little freshening up. Ad pages were nearly halved from 2008 to 2009, making it one of Condé Nast's hardest-hit magazines.
Most Viewed Stories
The Fashion Executive Who Doesn’t Wear Underwear on Dates
Mary-Kate Olsen Strains Every Muscle in Her Face in an Attempt to Smile
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
Prince George Has No Time for Justin Trudeau’s High Fives
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
The Will & Grace Reunion Was Intensely Documented for Social Media
Madame Clairevoyant: Horoscopes for the Week of September 26
Los Angeles Police Confirm Active Criminal Investigation Against Derrick Rose
From Our Partners
Who What Wear
powered by PubExchange
Latest News from The CutCheap Thrill: The Perfect Pair of High-Waisted Jeans
Swedish denim label Dr. Denim is here to make denim shopping a lot easier.Vanderpump Rules Drama Is the Only Constant in This Crazy Thing We Call Life
Season five arrives on November 7.Emily Kinney on Life After The Walking Dead
Her new show Conviction premieres next Monday on ABC.5 Things on Sale That You’ll Actually Want to Buy: From Saint Laurent Jeans to an Isabel Marant Sweater
We dug through the internet to bring you some great deals.Here’s One Reason Why Women Are Underrepresented in Politics
It starts at the local level.Rob Kardashian Meets Chyna’s Parents and They All Take a Trip to a Strip Club
They also have a Fourth of July block party.My Favorite Fruit-Shaped Hand Cream Doubles As a Pill Holder
Can also hold gum, almonds, and paper-clips.Mary-Kate Olsen Strains Every Muscle in Her Face in an Attempt to Smile
It was a good effort.A Weekend of Hair Envy With Rubi Jones
Including an impromptu Weasley family look for a Potter-themed party.All It Took for Anti-Vaxxer to Admit She Was Wrong Was Her Entire Family Getting Sick
Rotavirus made her change her tune.
The comedian has a new season of Womanhood coming out soon.Tom Hiddleston Caught Deep in Conversation With a Dog
Hiddleston's canine companions steal the show in his new Gucci ads.More of the Best Street Style From Milan Fashion Week
Sleeveless fur, seashell coats, and Jourdan Dunn in schoolgirl plaid.To the Eternal Relief of Amanda Chantal Bacon, Father John Misty Has Deactivated His Twitter and Instagram
Amanda Chantal Bacon’s good crystal vibes have worked in her favor.Decadent Jewels in the Midst of Destruction
Where diamonds and rubies collide with the grotesque.Desperate Tom Hanks Scours City in Search of Weddings to Crash
He’s at it again.A Brief Encounter With the Screaming Reality Stars of Marriage Boot Camp
Jim and Amber Marchese explain that alleged domestic-violence incident, while Jade and Tanner Tolbert promise to make more reality TV.Imagine Being Able to Get a Year’s Worth of Birth Control at Once
California women can, starting in January.Adele Could Not Care Less About the Brangelina Divorce
So please don’t pretend like she does.Los Angeles Police Confirm Active Criminal Investigation Against Derrick Rose
It’s separate from the civil suit, which will come to trial next week.