Wet Seal and Arden B. Are Doing Well These Days

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Photo: Mike Fischer's Flickr

Wet Seal Inc.'s stores open at least a year saw a 4.7 percent sales gain in the month of February. These include both Wet Seal and Arden B. stores. Analysts expected sales to tank, especially in light of recent snowstorms that might have kept people from trekking to the mall. But! These analysts may fail to understand that stores like these are probably haul-vlogger favorites, and the worst of snowstorms only gives them an excuse to finally purchase those sequined faux Uggs that dance in their dreams like sugar plum fairies. [Business Week]